Social Media Challenge

During spring the University of Gothenburg has engaged students from the United Kingdom and China in a Social Media Challenge. We want to connect with international students via social media, and we thought that the best way of knowing how, is to ask the students themself.

We decided to launch a competition on Facebook and RenRen. On May 7, ten finalist from China and five finalists from UK was selected. It was not any easy task to select winners, but on May 21 two winners for each country was announced along with two winners of the popular choice award. 

The University of Gothenburg wants to congratulate all the winners and thank everyone who entered the competitions, for their work and great entries.

Winners of the Social Media Challenge

Xuan Qin

New York University

"It is through this competition that I realize winning is not the only thing. The best moment is when I put all I've learned into practice, when my friends support me all the way through, and when people resonate with and like my work"

Jury's Comments
"A carefully prepared social media strategy that provides valuable information about the target group and a timeline that is easy to follow. Further it presents highly creative ideas that the University of Gothenburg immediately appreciated. Excellent executed"

Tom Webb

University of Loughborough

"It was a pleasure to take part in this competition and be selected as a winner. I hope that some of the ideas from my proposal can be pushed forward and be beneficial for the University. The standard of the other entries was very high and it was interesting to see their ideas. The competition has allowed me to discover what a prestigious institute this University is and has given me many ideas to use in the future".

Jury's comments
"A well thought-out social media strategy, with underlying arguments and creative ideas. It also provided simple but highly effective solutions that are perfectly in-line with the University's brand. Brilliantly done!"

Winners of Popular Choice Award

Bo Wang

Fudan University

"The SNS Reality Show Game can bridge the Chinese students and University of Gothenburg. Through the use of SNS, I was able to inform my friends on voting information. In just a few days, my entry received more than 400 people to vote for me. This competition has given me great insight to not only the University of Gothenburg, but also the charm of SNS. I am grateful for the sponsor and my friends"

Steven Hunter

Bristol University

"I found the competition to be a challenging exercise in creative thinking. I genuinely believe that my idea will drive students to the University of Gothenburg's website and hopefully result in an increase of quality master's applications. In any case, through the competition I have learned a great deal about the University, much of which I didn't know before. I would recommend it to anyone."